互联网模式下饲料企业市场营销的问题及应对策略

Under the internet mode feed enterprise marketing question and the countermeasure

网络信息技术和电子商务技术的迅速发展对一些领域产生了天翻地覆的变化,网络技术在突破空间局限的同时具备传播速度快、电子商务系统构建完善、客户积累大的优势,为不少企业的产品销售提供了全新的渠道和形式。在饲料行业中,单一的市场营销方式不能满足现代发展需要,因此,企业必须进行数字化营销,利用电子化渠道企业扩大客户范围,树立品牌形象,以此推动企业的健康经营。我国饲料产业规模庞大,当前处于经济转型升级期,只有抓住“互联网+”机遇才能把握住转变升级的主动权,为中小型饲料企业赢得更多的竞争力。本文以饲料企业为对象,对当前“互联网+”环境下饲料行业在销售领域所出现的新现象加以归纳整理,并有针对性地给出相应对策,为当前我国饲料行业的营销转型提供了理论依据。

The rapid development of network information technology and e-commerce technology has had an earth-shaking impact on some fields,at the same time with the information dissemination speed,e-commerce system and customer accumulation of large advantages,for many enterprises to provide a new channel and form of product sales.Single marketing method can not meet the needs of modern development,feed enterprises must carry out digital marketing,use electronic channels to help enterprises to expand the range of customers,establish brand image,to promote the healthy operation of enterprises.The scale of China's feed industry is huge,and it is in the period of economic transformation and upgrading.Only by seizing the opportunity of“Internet+”can we grasp the initiative of transformation and upgrading,and win more competitive power for small and medium-sized feed enterprises.We take the feed enterprise as the object,after the current“Internet+”environment in the feed industry in the field of sales business to sum up the new phenomenon,and give the corresponding countermeasures,it provides a theoretical basis for the marketing transformation of feed industry in China.