衡水湖景区多语言景观建设与旅游资源开发

Multilingual-Sign Landscape Construction and Development of Tourism Resources in Hengshui Lake

衡水湖景区现有多语导览标识存在着外语种类不一致、排序不统一、语符转换忽略语境和文化差异等突出问题。这不仅有碍向国内外游客准确传递基本信息,而且给景区的国际形象带来了隐性负面影响。多语标识不仅蕴含着设计者的创设机制、思想意识、人文内涵,而且映射着语言群体成员对语言价值和地位的理解,是景区特色经济、人文、教育的重要载体,也是宣传和提升国际形象的重要窗口,密切关系着旅游资源的开发。

The existing problems with multilingual guide signs in Hengshui Lake scenic spot, like the inconsistencies in language choices, the disagreement of language sequences, and the ignorance of contextual and cultural differences in translation,are hindering the accurate basic informative transmission to tourists, and exerting an implicit negative impact on the international image of the scenic area as well. From the perspective of linguistic landscape, multilingual signs not only carry the ideology,culture and economy of the local area, but also reflect language group members’ understanding about the value and status of the language. So, as an important window for the publicity and promotion of international image, multilingual signs are closely related to the development of tourism resources.