期刊文献+

华数云喵项目的分析与思考

Analysis of Smart Wasu Project
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摘要 广播电视行业面临互联网行业和通信运营商的移动化冲击,凸显出产品迭代更新落后,优质内容采购资金不足和技术人才队伍薄弱等问题,导致广播电视用户持续流失。华数传媒控股股份有限公司推出了一款“华数云喵”产品,为广播电视行业探索一种利旧广电基础设施、用户侧零成本构建智能广电业务生态的解决方案。重点阐述“华数云喵”项目的背景、技术难点与应用成果。 The radio and television industry is facing the mobile impact of the Internet industry and communication operators,highlighting problems such as backward product iteration and update,insufficient funds for high-quality content procurement,and weak technical talent team,resulting in the continuous loss of radio and television users.Huasu Media Holdings Co.,Ltd,has launched a product called“Huasu Yunmiao”to explore a solution for the radio and television industry that utilizes old radio and television infrastructure and builds an intelligent radio and television business ecosystem at zero cost on the user side.Focus on the background,technical difficulties and application results of the“Huasu Yunmiao”project.
作者 卓越 王桢臻 ZHUO Yue;WANG Zhenzhen(Wasu Media Holding Co.,Ltd,Hangzhou 310018,China)
出处 《中国有线电视》 2022年第11期25-28,共4页 China Digital Cable TV
关键词 提升用户体验 节约运营成本 降低用户流失率 improve user experience save operating costs reduce user churn rate
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