融媒体背景下电视民生新闻节目的发展路径探析

An Analysis of the Development Path of TV People s Livelihood News Programs in the Context of the Media Era

随着融媒体技术发展,民生类电视新闻节目面临着创新和挑战。对当前电视民生新闻节目的发展脉络梳理及横纵向对比分析,发现存在着内容同质化明显、商业化行为偏多、理念机制固化等困境。如何在融媒体背景下适应新的传播格局,重焕生机。从理念机制、人才技术、内容设置等方面提出相关建议,不断提升电视民生新闻节目的传播力与影响力。

With the development of media technology,people s livelihood TV news programs are facing innovation and challenges.Combing the development of current TV livelihood news programs then analyzing horizontally and vertically,it is found that there are difficulties such as obvious homogeneity of content,more commercialization behavior,and solidification of concept and mechanism.How to adapt to the new communication pattern in the context of media integration and regain vitality,by putting forward relevant suggestions from the aspects of concept mechanism,talent technology,content setting,etc.,and continuously improve the dissemination and influence of TV news programs on people s livelihood.