论华语经典电影在英国策展的机遇、挑战和策略——从2022年英国华语彩色电影展谈起

On the Opportunities, Challenges and Strategies for the Curation of Classical Chinese Films in UK:A Discussion on 2022 Chinese Color Film Exhibition in UK

大部分华语经典电影在英国的展映主要依靠英国大学的电影教育和学术研究,这种放映活动的产生往往是由于某些英国大学有专注于华语电影学术研究的学者,或者有学习华语电影的学生。这种展映往往都是单场放映,与电影节相比不成规模,所产生的影响力也只在大学校园范围内。目前,影院发行和电影策展活动对华语电影在英国传播的影响力不及新媒体。2022年苏格兰圣安德鲁斯和邓迪两地举办了英国华语彩色电影展,该影展由英国圣安德鲁斯大学主办,并由英中电影合作研发中心协办。此次策展过程遭遇了三个重要的问题:经费、版权、翻译。此次影展尝试实施了三种策略:华语经典电影知识的跨文化传播、满足英国观众审美趣味的跨媒介体验、全媒体的跨平台宣传模式。

The exhibitions of most classical Chinese films in UK mainly are hosted as a result of the film education and academic research in some British universities, often due to the fact that in these universities there are scholars who focus on academic research of Chinese films or students who study Chinese films. This kind of curation is often a single show whose influence is only within the campus, which cannot be compared with the large-scale film festivals. At present, cinema distribution and film curatorial activities exert less influence on the dissemination of Chinese films in UK than new media do. In 2022, Chinese color film curation in UK was held in St Andrews and Dundee in Scotland, hosted by the University of St Andrews and co-sponsored by UK-China Film Collab. The curation encountered three important problems, that is, the funding, copyright and translation. And it adopted three strategies, that is, the cross-cultural communication of classical Chinese film knowledge, the cross-media experience to meet the aesthetic taste of British audience, and the cross-platform publicity mode of multimedia.