网络秀场直播法律规制调适问题解析

Deconstruction of Legal Regulation Adjustment of Online Live Broadcasting Shows

网络秀场直播是依赖互联网技术而衍生出的一种新业务形态,其手段是通过获取观众打赏来赢利。时下,网络秀场直播乱象频生,部分内容与形式和社会主流价值观相冲突,影响经济生产、社会的和谐与发展。由于网络秀场直播关涉的利益庞大,完全禁止反而容易造成更多的问题,所以规范网络秀场直播的发展是目前的最优选择。对网络秀场直播进行合理规制,应秉承适度自由、秩序和正义的法律理念。为了建构立体型的规制体系,应以现有的规制框架为基础,在规制主体、规制模式和规制手段方面进行调适改良,并鼓励行业自律与法定规制相结合,引入科技规制工具。

Online live broadcasting shows are a new business form derived from Internet technology, which aims to obtain the audience’s reward. Nowadays, the chaos of online broadcasting show occurs frequently. Some contents and forms conflict with the mainstream values of the society, affecting economic production, social harmony and development. Due to the huge benefits involved in online broadcasting shows, it is easy to cause more problems if completely prohibited. Regulating the development of online broadcasting shows is the best choice at present. Reasonable regulation of online broadcasting show should comply with the legal theory of moderate freedom, order and justice. In order to construct a tridimensional regulatory system, we should take the existing regulatory system as the basis, properly modify the regulatory entity, regulatory mode and regulatory means, encourage the combination of industry self-discipline and legal regulation, and introduce technological regulatory tools.