跨域旅游产业合作路径之考——以吉林省和海南省为例

Research on the Path of Cross Border Tourism Economic Industry Cooperation——Taking Jilin Province and Hainan Province as Examples

随着全球旅游一体化、区域化的不断发展,世界各国政府开展了不同形式的跨域旅游合作。通过政府主导、市场化运作以及广泛的社会参与,有效整合不同地区的资源优势,实现跨域旅游资源市场价值提升及产业多元化发展。本文将旅游资源、客源市场均具有较大差异的吉林省和海南省作为研究对象,回顾跨域旅游现有研究进展和合作模式,分析两省的旅游发展现状及旅游产业合作现存的问题。运用ROSTCM6.0获取关于两省跨域旅游产业合作的相关数据,结合实际提出进一步促进吉林省与海南省旅游产业合作的建议,以推进两省旅游产业的高质量发展。

With the continuous development of global tourism integration and regionalization,governments of many countries have carried out different forms of cross border tourism cooperation.Through government-led,market-oriented operation and extensive social participation,the resource advantages of different regions are effectively integrated,and the market value of cross-border tourism resources is enhanced and the industry is diversified.This paper takes Jilin Province and Hainan Province as the research objects,which have large differences in tourism resources and source markets.Review the existing research progress and cooperation models of cross-border tourism,and analyzes the current situation of tourism development between the two provinces and the existing problems of tourism industry cooperation between the two provinces are analyzed.This paper uses ROSTCM6.0 to obtain relevant data on the cross-border tourism industry cooperation between the two provinces and puts forward suggestions to further promote the tourism industry cooperation between Jilin Province and Hainan Province in combination with the actual situation,so as to promote the high-quality development of the tourism industry in the two provinces.