互联网企业组织惯性、数字化能力与商业模式创新

Internet Enterprise Organizational Inertia,Digital Capability and Business Model Innovation

在数字经济时代,培育数字化能力并推动商业模式创新,成为互联网企业适应数字经济发展的必然选择。本文以动态能力理论等为核心理论基础,将组织惯性理论与动态能力理论有机结合,从动态演化的视角对互联网企业组织惯性、数字化能力与商业模式创新之间的交互影响展开研究,并考察数字化能力的中介效应及企业类型的调节效应。以380家互联网企业为样本的实证研究结果表明,组织惯性的两个子维度结构惯性和认知惯性,与数字化能力的三个子维度数字感知能力、数字运营能力和数字资源协同能力,以及商业模式创新,都呈倒U型关系;数字化能力能够显著促进商业模式创新;数字化能力对组织惯性与商业模式创新关系具有中介效应,呈现出“组织惯性—数字化能力—商业模式创新”的路径机制;企业类型对数字化能力与商业模式创新间的关系具有调节效应,但对组织惯性与商业模式创新、组织惯性与数字化能力之间的关系不具有调节效应。

In the era of digital economy,Internet companies cultivate digital capabilities and promote business model innovation,which has become an inevitable choice for companies to adapt to the development of digital economy.Based on the core theory of dynamic capability theory,this paper organically combines the theory of organizational inertia and dynamic capability theory,studies the interaction between the organizational inertia,digital capability and business model innovation of Internet enterprises from the perspective of dynamic evolution,and investigates the intermediary effect of digital capability and the regulation effect of enterprise type.The empirical results of this research using 380 Internet companies in China as research samples show that:the two sub-dimensions of organizational inertia,the three sub-dimensions of organizational inertia,cognitive inertia and digital capabilities,digital perception capabilities,digital operational capabilities,and digital resource collaboration capabilities,and business models Innovations are in an inverted U-shaped relationship;digital capabilities can significantly promote business model innovation;digital capabilities have an intermediary effect on the relationship between organizational inertia and business model innovation,showing the path mechanism:organizational inertia→digital capabilities→business model innovation.Enterprise type has an effect on digitalization.The relationship between ability and business model innovation has a moderating effect,but it does not have a moderating effect on the relationship between organizational inertia and business model innovation,and between organizational inertia and digital capabilities.This research theoretically reveals the effect of organizational inertia,the connotation and structure of digital capabilities,and the internal influence mechanism of how Internet enterprises use inertial systems to identify and enhance digital capabilities and thus promote business model innovation.In practice,it helps to guide Internet enterprises to use structural inertia and cognitive inertia to improve their ability to identify digital opportunities,operate digitally and integrate digital resources,and then explore new growth points through business models,so as to finally achieve sustainable development.