智媒时代青年价值观引导:现实图景、挑战与应对路径

Guiding Youth Values in the Era of Intelligent Media:Realistic Picture,Challenges and Response Paths

智媒作为区别于传统媒体的新媒介,因其自身传播特点给青年价值理念的形成带来巨大影响。智媒时代青年价值观存在3种表征:以社会主义核心价值观为主导,兼具理想性与时代性;“内卷”与“躺平”二元并存,极端心态凸显;权威意识逐渐淡化,“泛娱乐化”倾向明显。智媒时代信息过载导致主流价值传播式微,削弱了对青年价值观塑造的影响;算法个性推荐形成“信息茧房”,固化青年价值认知与偏好;网络场域自由性解构信息权威性,造成青年价值取向迷茫与盲从;圈层文化隔阂“圈内”“圈外”,加速青年价值认同的群体激化,这些都给青年价值观引导带来巨大挑战。要想突破智媒时代信息过载与算法偏好对青年价值观引导的束缚,可以从4个维度着手:政府主导,规范媒介传播的功利化倾向;内容为主,加强主流价值观的内容供给;平台“慎为”,探索数据收集与应用伦理的张力;主体自律,青年要不断提升自身智能媒体素养。

As a new media different from traditional media,intelligent media has a great impact on the formation of youth values due to its own communication characteristics.There are three representations of youth s values in the era of intelligent media,that is,they are dominated by socialist core values,which are both idealistic and contemporary;The dual coexistence of“introversion”and“lying flat”highlights the extreme mentality;The sense of authority is gradually weakening,and the tendency of“excessive entertainment”is obvious.In the era of intelligent media,information overload has led to the decline of mainstream value communication and weakened the impact on the shaping of youth values.Algorithm personality recommendation has formed an“information cocoon room”to solidify youth s value cognition and preferences.The freedom of the network field deconstructs information authority,resulting in confusion and blind obedience of youth s value orientation.The cultural barrier between circles“in the circle”and“outside the circle”has accelerated the group intensification of youth s value identification,All these have brought great challenges to the guidance of youth values.In order to break through the shackles of information overload and algorithm preference on youth values guidance in the era of intelligent media,we can start from four dimensions:government led,standardizing the utilitarian tendency of media communication;Content is king:strengthen the content supply of mainstream values;Platform“caution”:explore the tension between data collection and application ethics;Subject self-discipline:youth should constantly improve their own intelligent media literacy.