融媒体视角下短视频产业发展面临的风险及化解对策研究——以衡阳创梦文化传媒有限公司为例

Research on the Risks and Solutions of Short Video Industry Development from the Perspective of Financial Media——Take Hengyang Chuangmeng Culture Media Co., Ltd. as an Example

信息时代,文化产业结构在调整中日趋优化,衡阳传媒产业也出现发展的良好势头。作为年轻人制作短视频创业项目更有利于补充现实社会中人们的文创创意需求。本文以衡阳创梦文化传媒有限公司为例,在分析公司外部环境的基础上,全面分析公司发展所面临的风险,基于融媒体视角提出化解对策。

In the information age, the structure of cultural industry has been optimized in the adjustment, and Hengyang media industry has also seen a good momentum of development. Making short video entrepreneurial projects as young people is more conducive to supplementing the cultural and creative needs of people in real society. This paper takes Hengyang Chuangmeng Culture Media Co.,Ltd. as an example, based on the analysis of the company’s external environment, comprehensively analyzes the risks faced by the company’s development, and proposes solutions based on the perspective of financial media.