关于直播带货背景下的供应链研究

Research on the Supply Chain under the Background of Live Video Delivery

直播带货作为新兴的商业模式,不仅影响改变着人们的购物方式,也让整个供应链体系的运转产生了翻天覆地的变化。直播带货以供应链为底盘,直播带货商业模式对供应链提出了新的要求。本文首先阐述了直播带货商业模式的本质以及直播带货下供应链的基本形态,尔后指出了直播带货下供应链体系存在的问题并提出了相应的解决措施,希望能够构建更加完善的电商供应链以支撑直播带货最大限度地创造利润。

As a new business model, live video shopping not only affects people’s shopping methods, but also makes the operation of the entire supply chain system have undergone tremendous changes. With the supply chain as the chassis, the business model of live video cargo brings new requirements to the supply chain. This paper first describes the essence of the live video delivery business model and the basic form of the live video delivery supply chain, then points out the problems in the live video delivery supply chain system and proposes corresponding solutions, hoping to build a more perfect e-commerce supply chain to support the maximum profit creation of live video delivery.