青海民族地区乡村旅游可持续发展成效评价研究

Study on the Evaluation of Sustainable Development of Rural Tourism in Qinghai Ethnic Regions

乡村旅游是民族地区增加居民收入最直接、最现实、最有效的绿色产业之一。论文基于可持续发展理论,以青海典型民族村——小庄土族民俗文化村为例,通过问卷调查和入户访谈,运用均值分析、AHM法和IPA分析法,从经济、社会、环境、文化效益四个层面评价乡村旅游可持续发展的绩效。结果表明,从小庄村乡村旅游总体可持续发展成效层面来看,生态环境最先实现了可持续发展成效。经济、社会、文化成效尚未达标,还需进一步提升。因此,小庄村应提升乡村旅游高质量发展,实现产业兴村。

Rural tourism is one of the most direct, realistic and effective green industries to increase residents’ income in ethnic areas.Based on the theory of sustainable development, this paper takes the typical ethnic village in Qinghai-Xiaozhuang Tu Ethnic Group Folk Culture Village as an example, through questionnaire survey and household interview, using mean value analysis, AHM method and IPA analysis method, to evaluate the performance of sustainable development of rural tourism from four levels of economic, social,environmental and cultural benefits. The results show that from the perspective of overall sustainable development effect of rural tourism in Xiaozhuang Village, the ecological environment is the first to achieve sustainable development effect. The economic, social and cultural achievements have not yet reached the standard and need to be further improved. Therefore, Xiaozhuang Village should promote the high-quality development of rural tourism and realize the industrial prosperity of the village.