精准思政视域下高校网络育人的载体选择和方法创新

The Carrier Selection and Method Innovation of Education on the Internet in Colleges and Universities from the Perspective of Targeted Ideological and Political Education

精准网络育人作为新时代高校思想政治工作的一种新理念与新模式,它强调教育主体、教育客体及网络媒介三者之间的逻辑演进关系和动态协调关系。在移动互联时代,高校应精准选择和打造好官方“两微一端”、易班、短视频平台、大数据管理信息系统等网络育人载体,构建新媒体矩阵群,发掘新的育人平台,强化对大学生的思想理论教育和价值引领。同时,应积极构建网络思政方法体系,不断促进网络调查法、网络宣传教育法、网络交互式沟通法、网络环境管控法等思政方法的应用和创新,提升高校网络思政工作实效。

As a new concept and new model of ideological and political work in colleges and universities in the new era,targeted education on the Internet emphasizes the logical evolution and dynamic coordination relationship among the educational subject,educational object and Internet media.In the era of mobile Internet,colleges and universities should accurately select and create carriers for education on the Internet such as the official media platforms,Yiban,short video platforms,and the information system of big data management,build new media matrix groups,explore new education platforms,and strengthen ideological and theoretical education and value guidance for college students.At the same time,it is necessary to actively build a system of ideological and political education methods on the Internet,continuously promote the application and innovation of network investigation methods,network publicity and education methods,network interactive communication methods,and network environment management and control methods,so as to improve the effectiveness of ideological and political work on the Internet in colleges and universities.