媒体赋能与跨界创新--融媒体视域下的文学创意开发新局与路径

Media Empowerment and Cross-Border Innovation--New Prospect and Path of Literary Creativity from the Perspective of Media Convergence

融媒体具有激活文学穿越新旧媒体催化创意的能力。在新媒体的赋能驱动下,文学的跨界创意特性被进一步激活,生成为文学创意的新地带,创作者的洞察力表现为了对数字虚拟信息的捕捉和应用能力。借助于文学符号的穿透力和生产能力,文学创意也迎来了审美构型的“新局”。在创意的媒介载体中,文学符号“言、象、意”的表达功能被进一步激活,协同创意、深度交流、符号创生以及在媒体“套盒”中的创意叙事和修辞性重构,形塑出融媒体文学新的审美构型能力。本文通过进一步分析创意主客体的发展新态势,揭示出融媒体作用下的文学创意社群化、开放性、套盒式的产业新发展方向。进而从融媒体文学创意本体论的角度展开考察,归纳和探索出融合文化、形式变异、跨界演绎、融合叙事和黏性设计等文学创意开发的基础路径。

Media convergence has the ability to activate literature, integrate old and new media, and catalyze creativity. Empowered by the new media, the cross-border creative nature of literature is further activated and a new zone of literary creativity is born, where the insight of creators is characterized by the ability to capture and apply digital virtual information. With the help of the penetrating power and production capacity of literary symbols,literary creativity has also ushered in the “new prospect” of aesthetic construction. As the media carrier of creativity,the expressive functions of literary symbols of “speech, image and meaning” are further activated, the new aesthetic construction of literature is shaped by collaborative creativity, deep communication, innovative symbolic generation,and creative narrative and rhetorical reconstruction in the embedded layers of media. By further analyzing the new trend of subjects and objects of the creativity, this paper point outs the new develop direction of literature creativity in media convergence, such as community-based, openness and embedded layers structure. And from the perspective of the creative ontology of media literature, the basic paths for the development of literary creativity are summarized and explored, such as culture convergence, form variation, cross-border interpretation, convergence narrative and viscous design.