不同类型大学生社交媒体使用行为的差异比较与引导策略研究

Comparison and Guidance Strategies of Social Media Use among Different Types of College Students

为了研究不同类型大学生社交媒体使用行为的差异,采用分层随机抽样的方法选取甘肃省1573名大学生进行问卷调查,通过调查发现:大部分学生社交媒体使用时间较长,且不同类型大学生社交媒体使用时间上差异显著;大学生主要使用即时性和垂直性社交媒体工具,且不同类型大学生在社交媒体工具使用上差异较大;大学生关注的网络议题具有中间化的特点,且不同类型大学生在所关注网络议题上差异较大;社交媒体使用动机与大学生媒体使用经历高度相关,且不同类型大学生在媒体使用动机上差异较大。针对大学生社交媒体使用的基本现状和不同类型大学生社交媒体使用上行为上的差异,本研究提出了一些引导大学生合理使用社交媒体的策略。

In order to study the differences of social media use behaviors of different types of college students,a stratified random sampling method was used to select 1573 college students in Gansu Province for a questionnaire survey. The social media tools used by college students are mainly instant and vertical social media tools,and the differences in the use of social media tools among different types of college students are large;the online issues that college students pay attention to are intermediate,and the differences in the online issues that different types of college students pay attention to are large;the motivation of social media use is highly related to the media use experience of college students,and the differences in the motivation of media use among different types of college students are large. In view of the basic status of social media use among college students and the differences in the behavior of different types of college students in social media use,this study proposes some strategies to guide college students to use social media reasonably.