独异的生活:都市白领网红餐厅的打卡实践

Unique Lifestyle:Urban White Collars’Going to Internet-famous Restaurants

后现代社会中,都市白领群体渴望寻求一种独异的生活方式。网红餐厅的出现契合了都市白领对食品、用餐体验的独异化追求:地方性美食的杂糅、创意式的烹饪实践、美食的伦理化为食品本身赋予了独异化的内涵;情感性消费空间的营造使消费者在用餐过程中除了获得独异化的体验之外,还会收获愉悦、满足。都市白领也乐此不疲地通过打卡都市网红餐厅完成日常生活的独异化呈现,在打卡中实现自我,创造出符合自身逻辑的行为。随着文化边界的消解,为都市白领的自我情感书写创造了空间,更体现了对美好生活的向往。

In the post-modern society,urban white collars are eager to seek a unique lifestyle.The appearance of internet-famous restaurants accords with the pursuit of unique food and dining experience by urban white collars:the hybridity of local cuisine,creative cooking practice and ethicizing of food endow the food with unique connotation.The creation of emotional consumption space enables consumers to gain pleasure and satisfaction in the process of dining,in addition to the unique experience.Urban white collars are also happy to make their daily life unique by going to the internet-famous restaurants as it helps them to realize themselves and create behaviors that are in line with their own logic.With the dissolution of cultural boundaries,space is created for urban white collars to express their own feelings.Moreover,it embodies their yearning for a better life.