基于产业链横向整合的海洋牧场农旅融合发展路径

Integrated Development Path of Marine Ranch Agriculture and Tourism Based on Horizontal Integration of Industry Chain

在分析海洋牧场发展规模及现存问题的基础上,从消费者视角出发,对海洋牧场产业链横向整合进行研究。设计问卷,提取27个题项进行因子分析,总结消费者海洋牧场认知情况及旅游意愿的影响因素。提出加工运输专业化发展、提升牧场附加价值、加强休闲渔业特色化建设等措施。通过海洋牧场产业链横向发展路径提升,达到海洋牧场可持续发展、全域化建设等目的,推动海洋牧场产业融合建设与发展。

On basis of analyzing development scale and existing problems of marine ranching,horizontal integration of marine ranching industry chain was studied from perspective of consumers. A questionnaire was designed,27 items were extracted for factor analysis,and influencing factors of consumers’ awareness of marine ranching and travel intention were summarized. Measures such as specialized development of processing and transportation,enhancing added value of pasture,and strengthening characteristic construction of leisure fishery, were put forward. Through improvement of horizontal development path of marine ranching industry chain, sustainable development and global construction of marine ranching could be achieved, and integrated construction and development of marine ranching industry would be promoted.