摘要
随着移动通信产业的发展和用户消费水平的增长,用户的需求呈现出越来越多元化和个性化的特点,不同行业、不同性质的用户对通信服务的要求也不尽相同。同时,市场竞争日趋激烈,垄断局面逐步瓦解,营销模式粗放、营销手段单一、缺乏统一管理体系和策略的问题渐渐暴露,基于此,以高质量发展理念为核心,文中从深挖用户需求、提升营销效率、实现高质量拓客的市场营销和管理策略方面进行研究和分析。
With development of mobile communication industry and the growth of user consumption level,the demand of users is becoming more and more diversified and personalized,and users of different industries and natures have different requirements for communication services.At the same time,the market competition is becoming increasingly fierce,the monopoly situation is gradually disintegrating,the marketing mode is extensive,the marketing means are single,and the problem of lacking a unified management system and strategy is gradually exposed.Based on this,with the concept of high-quality development as the core,this paper conducts research and analysis on the aspects of marketing and management strategies to tap user needs,improve marketing efficiency,and achieve high-quality customers.
作者
袁宏路
胡学谦
YUAN Honglu;HU Xueqian(China Mobile Group Zheiang Co.,Ltd,Zhoushan,Zhejiang 316000,China)
出处
《移动信息》
2023年第1期96-98,共3页
MOBILE INFORMATION
关键词
4I理论
移动通信
场景化
平台化
融合化
清单化
4I theory
Mobile communication
Scenarios
Platformization
Integration
Nventory