浅谈渠道运营数字化转型支撑

On the Digital Transformation Support of Channel Operation

随着“宅经济”的加速崛起,线上消费蓬勃发展,实体门店客流下降,纯线下经营举步维艰。移动互联网时代的高速发展,促使私域领域不断发展壮大,越来越多的企业开始进行私域运营。为适应新型消费转变,对当前运营商数字化应用场景进行分析,加强私域流量的沉淀和精细化运营,解决目前“渠道获客能力不足,渠道间资源不共享,协作不健全”等运营痛点问题。数字化转型是规律发展至当前阶段的必然选择,运用数字化思维和技术,拉通各域数据赋能精准营销,通过线上线下一体化的流量引流,完善数字化销售体系,提升数字化获客能力,以适应新型消费转变,提高各渠道资源配置的精准性。

With the accelerated rise of"house economy",online consumption is booming.On the other hand,the customer flow of physical stores declines,and the pure offline operation is difficult.The rapid development of the mobile Internet era has promoted the continuous development and growth of the private domain field,and more and more enterprises have begun to cary out private domain operations.In order to adapt to the new consumption transformation,we analyze the current digital application scenarios of operators,strengthen the precipitation and refined operation of private domain traffic,and solve the current operational pain points such as"insufficient channel customer acquisition capacity,no sharing of resourcesbetween channels,and imperfect cooperation".Digital transformation is the inevitable choice of law development to the current stage,using digital thinking and technology,pull domain data can assign to accurate marketing,through the online integration of the flow drainage,improve the digital sales system,improve digital guest ability,to adapt to the new consumption transformation,improve the accuracy of the allocation of resource channels.