构建集约增存一体化的全渠道金融营销体系

Build an Omni-channel Financial Marketing System Integrating Intensive Inerease and Storage

随着移动互联网红利期已过及人口红利已趋于饱和状态,运营商进入存量运营时代,老用户的保有是工作的重中之重。2010年开始,中国消费信贷市场规模增长迅速,形成了发展业务+终端+金融+X模式的市场环境,需要在现有系统上完善营销体系、丰富营销能力、更好地赋能一线生产,确保主流业务覆盖金融市场。为了扩大生产规模,丰富工具,抢占先机志在必得,依托数字化底座和两级运营能力,实现金融间的相互引流、促进,打造第三条业务增长需要。

As the mobile Internet dividend period and demographic dividend have passed and tend to be in the saturation state,operators have entered the era of stock operation,and the retention of old users is the top priority.Since 2010,the scale of China's consumer credit market has grown rapidly,forming a market environment of business development+terminal+finance+X mode.It is necessary to improve marketing functions in the existing system,enrich marketing capabilities,better enable front-line production,and ensure that the mainstream business covers finance.In order to expand the scale of production,enrich the tools to strengthen the body,and seize the firstopportunity,relying on the digital base and two-level operation capacity,to realize financial mutual drainage and promotion,to create the third business growth needs.