基于翻转课堂的“文化市场营销理论与实践”混合教学实践与研究

Mixed Teaching Practice and Research of Theory and Practice of Cultural Marketing based on Flipped Classroom

混合教学因为释放了更多课堂活动时间为翻转课堂的实现奠定了基础。“文化市场营销理论与实践”课程充分利用混合教学的优势,通过重构教学内容,构建四环节、三阶段、双平台混合教学模式,用六步教学法贯穿项目教学、混合教学、讨论教学等教学方式,变先讲授后解决问题为先问题导入后讲授进而解决问题。课程以问题为导向,用任务来驱动,探索基于翻转课堂的混合教学设计与实践路径,真正实现“学生中心、成果导向、持续改进”。

Mixed teaching lays a foundation for the realization of flipped classroom because it releases more time for classroom activities.The course Theory and Practice of Cultural Marketing makes full use of the advantages of mixed teaching.Through reconstructing the teaching content,it constructs a mixed teaching model of four links,three stages and two platforms,and uses the six-step teaching method to run through the teaching methods of project teaching,mixed teaching and discussion teaching,so as to change the teaching before solving the problem into the problem before teaching and then solving the problem.The course is problem-oriented and task-driven,exploring the mixed teaching design and practice path based on flipped classroom,and truly realizing“student-centered,result-oriented and continuous improvement”.