流媒体电影传播样态与视听呈现技术研究

Research on communication patterns and audio-visual presentation technology of streaming movies

近年来,有关流媒体电影的话题备受业内关注,流媒体电影经过近十年的发展已经达到了一定规模并形成了专业市场。本文从行业技术、现象等视角并以观察研究的方法梳理流媒体电影的发展现状。文章立足实际,重点一是简述流媒体传播技术,从流媒体传播技术的角度分析流媒体平台及其在电影行业的发展,尝试分析流媒体电影传播样态与特征;二是观察流媒体视听呈现技术发展状况,以Netflix及其运用的杜比技术为例,阐述流媒体视觉呈现技术现状,并就流媒体声音呈现技术亮点、特色展开具体阐述与探讨。文章最后就技术赋能创作等议题对流媒体电影创作进行简要讨论与展望。

In recent years,the topic of streaming movies has been the spotlight of movie industry.After nearly ten years of development,streaming movies have reached a certain scale and formed a professional market.Using the method of observation and research,this article sorts out where streaming movies have taken us from the perspective of both industry technology and its phenomena.Based on reality,the article gives a brief introduction on the communication technology of streaming platform in the first place,analyses streaming platform from the perspective of streaming media technology and its development in movie industry,while also analyses the mode and characteristics of movies on streaming platform.Secondly,taking Netflix and its using Dolby technology as an example,this article presents an insight of the development of audio-visual presentation technology on streaming platform and explains its current situation,then further elaborates and discusses the highlights and characteristics of streaming media audio presentation technology.Finally,the article briefly explores and looks further into the production of movies on streaming platform from the aspect of technology empowerment creation.