“快乐合唱3+1” 打造乡村美育公益品牌

“Happy Chorus 3+1”, a Public Welfare Brand of Rural Aesthetic Education

品牌,体现了一家机构的竞争力,也是软实力的象征。在乡村振兴的背景下,越来越多公益组织深入乡镇推进公益项目。如何打造项目品牌,在县域顺利推进项目,是当前很多公益组织面临的一大难题。“快乐合唱3+1”项目从美育公益品牌构建切入,在实践中摸索出了一条乡村美育公益的品牌构建之路。

Building a brand is a proese that involves amassing,honing,and developing influence over time.Only through this way,can an institute explore,create,and grow an appropriate matrix of a brand.