新媒体时代下政务抖音信息传播策略

Government Affairs TikTok Information Dissemination Strategy in the Era of New Media

新媒体时代,政务抖音也成为我国政务话语传播的新形式与渠道,该信息传播方式一改填鸭式传播,深化多维互动、创新舆情回应,开启深度对话、调控传播监管等方面有效提高了政府信息的传播效果。针对政务抖音内容缺乏创新,监管体系不完善,可引发的用户流失等问题,在信息生产、传播和运营中,需要做到坚守底线,建构完整高效内容矩阵,健康输出社会价值和实用价值,以关切服务百姓、筑牢舆论宣传之根基。

In view of the lack of innovation in government TikTok content, the imperfect regulatory system, and the loss of users, in the information production, dissemination and operation, it is necessary to stick to the bottom line, build a complete and efficient content matrix, healthy output of social value and practical value, so as to serve the people and build a solid foundation for public opinion publicity.