行稳致远——中国电视剧海外传播平台研究

近十年来,中国电视剧走出国门的步伐明显加快,并且在海外市场上收获颇丰。本文借助平台视角,梳理电视剧海外传播平台的历史演变与发展,归纳互联网语境下我国电视剧海外传播平台呈现出的新面貌,并提出在当下平台多元化发展的趋势下,应该培育新兴海外传播主体,通过发挥平台主体的能动性带动电视剧走向海外,实现中国电视剧从“内容出海”到“平台出海”的目标,以更好地推动中国文化的国际传播和文化软实力的提升。

In the past ten years,the pace of Chinese TV dramas going abroad has accelerated significantly,and they have gained a lot in the overseas market.This paper compares the historical evolution and development of TV drama overseas dissemination from the perspective of platforms,summarizes the new appearance of China’s TV drama overseas communication platforms in the Internet context,and proposes that under the current trend of platform diversification,we should cultivate new overseas communication subjects,drive TV drama contents to overseas by giving full play to the dynamics of platform subjects,and realize the goal of Chinese TV dramas from"content going to sea"to"platform going to sea",so as to better promote the international communication of Chinese culture and the enhancement of cultural soft power.