圣地巡礼:文化跨境旅游目的地的地方依恋机制研究

圣地巡礼可以视为文旅结合的一种新模式,是粉丝出于对ACGN作品的喜爱,对作品中出现的现实地点进行旅游的行为,巡礼者把现实世界和虚拟世界叠加在一起,从虚拟故事中来,走向现实场景,在旅游的过程中感受虚拟世界真实的意义和价值。圣地巡礼和地方依恋则在价值感知一环中有共同作用,圣地巡礼和地方依恋的形成机制可以归纳为“巡礼—价值—依恋”。在营造旅游目的地的时候要考虑不断为目的地增添新鲜血液,让游客拥有更真实的体验感,以发挥圣地巡礼对旅游的积极促进作用。

Anime pilgrimage can be seen as a new mode of combining culture and tourism. It is the behavior of fans who travel to the real places in ACGN’s works out of their love for them. The pilgrims superimpose the real world and the virtual world, move from the virtual story to the real scene, and feel the meaning and value of the virtual reality in the process of tourism. Anime pilgrimage and local attachment have a common role in the value perception. The formation mechanism of anime pilgrimage and local attachment can be summarized as "Pilgrimage-Value-Attachment". When creating a tourist destination, we should consider constantly adding fresh blood to the destination, so that tourists can have a more real sense of experience, to play a positive role in promoting tourism.