从《黑神话:悟空》的传播与接受看中国游戏文化产业的发展

中国国产游戏《黑神话:悟空》自发布实机演示视频后,便在海内外获得广泛关注,在bilibili网站的播放量突破4500万,也一度在Youtube官方网站上登顶。本文首先从技术和艺术角度分析该游戏在技术上的革新和画面的艺术性;其次对国内外玩家群体的反馈信息进行数据分析,从国内外不同视角揭示这款游戏在全球市场的反响。同时深入探讨以此款游戏为代表的中国文化“走出去”的三重境界,着眼于全球疫情以及多变的国际形势,通过传统文化和现代科技的结合,把握互联网的无国界属性与动漫游戏产业特点,抓住新的历史机遇,推动中国文化产业焕发新的生机。

The first release of the live demo video of the national game"Black Myth:Goku"has gained widespread attention in the domestic and overseas,with the number of plays in bilibili exceeding 45 million,and also topped the official Youtube website at one time.This paper firstly analyzes its technical innovation and artistic graphics from the technical and artistic perspectives;secondly,it analyzes the feedback information of domestic and foreign players to reflect the reactions and changes brought by the game to the global market from different perspectives at home and abroad.At the same time,the triple realm of Chinese culture"going abroad"represented by this game is studied in depth,hoping that under the impact of the global epidemic and the changing international situation,through the combination of classic culture and modern technology,grasping the borderless property of the Internet and the characteristics of the animation and game industry,new opportunities can be firmly grasped and Chinese cultural industry can be renewed with new vitality.The new opportunity will be grasped firmly and the Chinese cultural industry will be given new vitality.