网络密度、高管注意力配置与制造企业服务创新:知识基础的调节作用

Network Density,Attention Allocation of TM and Manufacturing Firms’ Service Innovation:The Moderating Effect of Knowledge Base

本文整合社会网络、注意力基础观和知识管理理论,通过对282家制造企业进行问卷调查,采用多元回归分析方法,探讨了网络密度和高管注意力配置的交互匹配对制造企业服务创新的影响机制,以及知识基础在其中的调节作用。研究发现,在高密度网络中,相对于注意力分散策略,采用注意力聚集策略更有利于制造企业服务创新;而在低密度网络中,相对于注意力聚集策略,采用注意力分散策略更有利于制造企业服务创新。多样化知识基础强化了高密度网络和注意力聚集策略的组合对制造企业服务创新的影响,专业化知识基础强化了低密度网络和注意力分散策略的组合对制造企业服务创新的影响。本文有助于识别制造企业服务创新的最优内外部知识配置、注意力配置和网络配置,为提升我国制造企业服务创新效果提供理论参考。

This paper,by a questionnaire survey of 282 manufacturing firms and a multiple regression analysis,studies the impact of interaction effect of inter-organizational network density and attention allocation of TM(top managers) on firms’ service innovation,and the moderating effect of knowledge base on the relationship between them based on attention-based view,social network theory and knowledge management theory.Our findings reveal that in high-density inter-organizational networks,the focused attention of TM has a stronger positive effect on firms’ service innovation than what the divided attention of TM does,while in low-density inter-organizational networks,the divided attention of TM has a stronger positive effect on firms’ service innovation than what the focused attention of TM does.Firms’ diversified knowledge base enhances the interaction effect of high-density inter-organizational networks and the focused attention of TM on firms’ service innovation.Firms’ specialized knowledge base enhances the interaction effect of low-density inter-organizational networks and the divided attention of TM on firms’ service innovation.The above results can reveal the optimal internal and external knowledge allocation,attention allocation of TM and network configuration about firms’ service innovation,and provide a theoretical reference for improving the effect of firms’ service innovation.