数字平台经济外特性、拓展空间解析

Analysis of external economic characteristics and expansion space of digital platform

平台业务的兴起,是经济数字化的进程,尤其是近年来人工智能、物联网、大数据等新信息技术发展的产物,其对传统制造业拓展空间产生较大影响。文章通过平台模型和数字经济的模型计算公式验数字平台与产业拓展空间之间的关系,认为连接生产者和消费者的平台模型的快速发展根源是主要在于消费者端看到的直接网络效应和在消费者端和生产者端市场看到的间接网络效应。文章将平台分为类型1(互联网平台类型)、类型2(生产者生态系统类型)和类型3(物联网数据类型)进行研究。文章认为传统供应链(流水线)模式与数字经济发展之间有着密切的关系,但随着数字化与网络物理系统等事物的融合进展,传统制造业可能会受到数字平台模式的挑战。

The rise of platform business is the process of economic digitization, especially the development of new information technologies such as artificial intelligence, Internet of things, and big data in recent years, which has an impact on the expansion space of traditional manufacturing. Through the platform model and the model calculation formula of the digital economy, the relationship between the digital platform and the industrial expansion space is tested. The rapid development of platform models connecting producers and consumers has its roots in direct network effects seen primarily on the consumer side and indirect network effects seen on the consumer and producer side markets. It is divided into Type 1(Internet Platform Type), Type 2(Producer Ecosystem Type) and Type 3(IoT Data Type). In addition, there is a close relationship between the traditional supply chain(assembly line) model and the development of the digital economy, but with the integration of digitalization and cyber-physical systems and other things, the traditional manufacturing industry may be challenged by the digital platform model.