高校图书馆阅读推广模式与优化策略研究

Research on the reading promotion mode and optimization strategy of university library

阅读推广是高校图书馆为广大师生提供的一项重要阅读服务,是“书香校园”建设的重要支撑。文章介绍了全民阅读背景下中国矿业大学图书馆紧密围绕图书推荐、主题阅读、互动交流阅读、大数据分析、新媒体技术等方面开展的阅读推广活动,分析了阅读推广活动中存在的主要问题,探讨了问题产生的原因及针对性的优化措施。

Reading promotion is an important reading service provided by university libraries for teachers and students,and an important support for the construction of “scholarly campus”. This paper introduces the reading promotion activities carried out by the library of China University of Mining and Technology closely around book recommendation,theme reading, interactive exchange reading, big data analysis, new media technology and other aspects under the background of national reading, analyzes the main problems in the reading promotion activities, and discusses the causes of these problems and targeted optimization measures.