基于AHP的蒙古族皮雕文旅产品需求评价研究

Research on Demand Evaluation of Mongolian Leather Carving Cultural Tourism Products Based on AHP

皮革制品在游牧民族中是一种重要的日常生活用品和日常服饰,皮雕作为皮革艺术的一门特别的分支,同样受到当地人的重视。在以皮雕艺术为主要工艺的文旅产品设计中,为了解决当前蒙古族皮雕文旅产品在设计制作时对用户的需求定位不够清晰的问题,更好地确定消费者对于蒙古族皮雕艺术品的需求,本次研究采用AHP层次分析法,分析消费者的需求权重和蒙古族皮雕文旅产品中需要考虑的要素比重,通过权重分析得出应该注重哪些特性才能更好满足消费者对文旅产品的需求;同时,研究表明,在皮雕文旅产品的设计中,消费者对于皮雕文旅产品的心理需求和创新价值更加看重,而在具体设计中,皮雕文旅产品的创新方式和个性化设计占有的比重较高。

Leather products are an important daily necessities and daily clothes among local nomads.As a special branch of leather art,leather carving is also valued by local people.In the design of cultural tourism products with leather carving art as the main process,in order to solve the problem that the current Mongolian leather carving cultural tourism products do not have a clear orientation of users’needs in the design and production,and better determine consumers’needs for Mongolian leather carving art,this study uses AHP to analyze the weight of consumers’needs and the proportion of elements that need to be considered in Mongolian leather carving cultural tourism products,Through weight analysis,we can find out which features should be paid attention to to better meet the needs of consumers for cultural tourism products;At the same time,the research shows that in the design of leather carving cultural tourism products,consumers pay more attention to the psychological needs and innovative value of leather carving cultural tourism products,while in the specific design,the proportion of innovative ways and personalized design of leather carving cultural tourism products is high.