基于认知心理学探析APP界面设计中的色彩

Color in APP Interface Design Based on Cognitive Psychology

APP作为信息传播和展示的平台,色彩在其中发挥着举足轻重的作用,无论哪种信息传达手段,都应该将信息从抽象转为直观、形象、准确的符号语言,使用户能够按照色彩形成的符号在这个过程中零挫败感地了解信息内容,而这个过程越简单,用户获得的成就感就越强烈。文章从认知心理学角度出发,通过对认知心理学规律的科学分析,探析色彩在APP界面设计中的作用。设计师站在满足用户的高层次需求上,不仅需要考虑到人的生理和行为机动,也要考虑产品的设计是否符合用户的心理认知,由此达到情感互动、审美品位、文化归属和附加价值等。

As a platfor m for infor mation dissemination and display,APP color plays a pivotal role in it.No matter what kind of information transmission means,information should be transformed from abstract to intuitive,visual and accurate symbolic language,so that users can understand the information content without frustration according to the symbols formed by color in this process.The simpler this process is,the stronger the sense of achievement users will obtain.From the perspective of cognitive psychology,this paper analyzes the role of color in APP interface design through scientific analysis of the laws of cognitive psychology.In order to meet the high-level needs of users,designers should not only consider human physiology and behavioral mobility,but also consider whether the product design conforms to the user’s psychological cognition,so as to achieve emotional interaction,aesthetic taste,cultural belonging and added value.