我国体育用品出口“一带一路”沿线国家现实特征与推进策略

Realistic Characteristics and Promotion Strategies of China’s Export of Sports Goods to Countries Along "the Belt and Road"

运用文献资料、数理统计等方法,探析我国体育用品出口“一带一路”沿线国家的现实特征,并提出推进策略。现实特征:总体规模持续扩大,增长波动明显;区域覆盖广泛,市场趋于集中;国家分布不均,两极分化明显;品类拓展齐全,结构有待优化;与非沿线国家比,倡议效应显著。据此,提出推进策略:发挥倡议优势,实现出口地区多元化;加强体育交流,实现出口国家多元化;提升创新能力,实现出口产品多元化;激发消费潜力,实现出口市场多元化。

By using the methods of literature review and mathematical statistics,this paper analyzed the basic characteristics of China’ s export of sports goods to countries along "the Belt and Road",and put forward promotion strategies.Basic characteristics:The overall scale continues to expand with obvious fluctuations in growth,the regional coverage is extensive and the market tends to concentrate,the countries are unevenly distributed and sharply polarized,the category expansion is complete and the structure needs to be optimized,and compared with non-belt and road countries,the initiative has a significant effect.Accordingly,this paper further proposed promotion strategies:We should give full play to the advantages of the Initiative to diversify export regions,strengthen sports exchanges to diversify export countries,enhance the capacity for innovation to diversify export products,and stimulate consumption potential to diversify export markets.