国家体育消费试点城市发展现状与推进策略——基于政策工具视角

Development Status and Promotion Strategy of National Sports Consumption Pilot Cities, Based on the Perspective of Policy Tools

运用内容分析法等,对我国体育消费试点城市相关政策以及发展现状进行分析,提出推进策略。国家体育消费试点城市发展经历了探索期、申报期、建设期、评估期四个阶段。政策文本方面,基本政策工具呈现供给型政策工具成为试点核心、环境型政策工具使用较为均衡、需求型政策工具占比分化明显的特征;政府绩效评估方面,呈现试点工作目标导向基本形成、明确进程分工、成效多元创新的特征。试点城市发展总体特征:多元业态融合发展,产品供给提档升级;深化体育机制改革,监管机制尚需完善;扶持市场主体发展,目标定位趋向同化;建立试点评估制度,开展体育消费统计。推进策略:加大体育产业要素供给,强化体育消费机制保障,分类培育体育市场主体,开展示范城市评估工作。

By using the method of content analysis,this paper analyzed the relevant development status and policies of the pilot cities of sports consumption in China,and put forward the promotion strategies.The development of national sports consumption pilot cities has experienced four stages:exploratory period,application period,construction period and evaluation period.The basic policy tools of policy text show the characteristics that supply policy tools become the core of the pilot,environmental policy tools are used more evenly,and the proportion of demand policy tools is clearly differentiated.The government performance evaluation shows the characteristics that the goal orientation is basically formed,the process division is clear,and the results are manifested in multiple innovation.General characteristics of pilot cities development:It integrates the development of multiple forms of business and upgrades the product supply,deepens the reform of sports mechanism and needs to improve the supervision mechanism,supports the development of market subjects and tends to assimilate the target orientation,and establishes a pilot evaluation system to carry out By using the method of content analysis, this paper analyzed the relevant development status and policies of the pilot cities of sports consumption in China, and put forward the promotion strategies. The development of national sports consumption pilot cities has experienced four stages:exploratory period, application period, construction period and evaluation period. The basic policy tools of policy text show the characteristics that supply policy tools become the core of the pilot,environmental policy tools are used more evenly, and the proportion of demand policy tools is clearly differentiated. The government performance evaluation shows the characteristics that the goal orientation is basically formed, the process division is clear, and the results are manifested in multiple innovation. General characteristics of pilot cities development: It integrates the development of multiple forms of business and upgrades the product supply, deepens the reform of sports mechanism and needs to improve the supervision mechanism, supports the development of market subjects and tends to assimilate the target orientation, and establishes a pilot evaluation system to carry out sports consumption statistics. Promotion strategies: We should increase the supply of sports industry elements, strengthen the guarantee of sports consumption mechanism, cultivate sports market entities by category, and carry out the evaluation of demonstration cities.