新发展格局下我国体育产业发展模式:实践样态、问题诊断及创新路径

Development Mode of Sports Industry Under the New Development Pattern: Practice Pattern, Problem Diagnosis and Innovation Path

运用文献资料、逻辑分析等方法,分析新发展格局下体育产业发展模式的实践样态、问题,提出创新路径。厘清资源依托型、区域协同型、跨界融合型、外向开放型体育产业发展模式实践样态,发现存在的问题:产品同质与环境破坏阻碍特色资源有效利用、协同效应低下与龙头企业欠缺掣肘区域高效联动、融合的广度与深度不足影响总体质效、自主创新能力不足拉低国际竞争力。创新路径:注重特色品牌开发建设,加强地域生态环境保护;因地制宜完善产业空间布局,培育发挥龙头企业辐射作用;着力拓宽体育产业融合深度广度,助推供需双侧动态均衡;重视科技创新研发,夯实本土体育企业国际竞争力。

By using the methods of literature review and logical analysis, this paper analyzed the practice pattern and problem of the development mode of sports industry under the new development pattern, and put forward the innovation path. This study clarified the practice patterns of the development model of the resource-dependent, regional collaborative, cross-border integration and outward open sports industry, and found the problems existing in the development model of the sports industry: product homogeneity and environmental damage hinder the effective use of characteristic resources, low synergistic effect and lack of leading enterprises hinder the effi cient linkage of regions,lack of breadth and depth of integration affects the overall quality and effect and lack of independent innovation ability drags down the international competitiveness. Innovation path: We should pay attention to characteristic brand development and construction to strengthen regional ecological environment protection, adapt to local conditions to improve the spatial distribution of industries and foster leading enterprises to play a radiating role, focus on widening the depth and breadth of the integration of the sports industry to promote the dynamic balance between supply and demand,and attach importance to scientific and technological innovation and development to strengthen the international competitiveness of local sports enterprises.