乡村振兴背景下国内外文旅融合发展模式分析与启示

Analysis and Enlightenment on Development Modes of Culture and Tourism Integration in China and Abroad under the Background of Rural Revitalization

我国已进入到巩固拓展脱贫攻坚成果同乡村振兴有效衔接的阶段,为推动乡村产业兴旺,坚持以文塑旅、以旅彰文,助力农村实现产业融合发展是有效途径之一。本文通过概述国内外文旅融合发展模式,分析农村文旅融合发展存在的问题,探讨如何结合乡村实际大力发展文旅产业,助力乡村产业提质创新发展,形成农文旅相互融合、相互作用的良性互动,以期为中国农业农村发展提供理论借鉴。

The rural development in China has entered the stage of consolidating and expanding the achievements made in poverty alleviation in coordination with the extensive drive for rural vitalization.In order to achieve featuring thriving rural businesses,one of the effective ways is stick to the principal that tourism shaped by culture and culture manifested by tourism,with promoting the integrated development of rural industries.This paper briefly surveys cultural and tourism integrated development modes in China and abroad,analysis the existing problems of rural cultural and tourism integration,researches on how to develop the cultural tourism industry and improve the quality,innovative development under the consideration of the rural practical for taking shape in a positive interaction between agriculture,culture and tourism,so as to provide referential experiences for the agriculture and rural development in China.