基于TOPSIS的改良旗袍款式设计的感性评价

Perceptual evaluation of improved cheongsam style design based on TOPSIS model

为了设计符合目标消费群体的改良旗袍,从袖型、衣长、下摆3个方面选取9种款式的设计要素,绘制20款不同的改良旗袍刺激图,筛选10对感性评价形容词。通过调查问卷得到消费者对不同款式改良旗袍的主观评分,运用均值分析、因子分析量化感性评价,以及使用TOPSIS模型对多种感性需求进行决策综合评价。结果表明:影响改良旗袍款式设计的感性因子分别为气质因子、性格因子和外观因子,使用决策综合评价方法对实现多种感性需求的个性化款式定制具有现实应用价值。

In order to design the modified cheongsam in line with the target consumer groups, nine design elements were selected from three aspects: sleeve type, garment length and hem, with 20 modified cheongsam stimulation maps were drawn, and 10 pairs of perceptual evaluation adjectives were selected. The subjective scores of consumers for different styles of improved cheongsam were obtained by questionnaire. Mean analysis and factor analysis were used to quantify perceptual evaluation. TOPSIS model was used to conduct decision-making comprehensive evaluation and analysis of various perceptual demands. The results show that the perceptual factors affecting the improved cheongsam style design are temperament factor, personality factor and appearance factor. The use of a decision-making comprehensive evaluation analysis method has practical application value for realizing personalized style customization of multiple perceptual needs.