高校图书馆阅读推广“导读短视频”制作探究

Study on the Production of“Introductive Short Video”for Reading Promotion in University Library

针对大学生群体普遍存在的碎片化阅读习惯,探索引导大学生深度阅读的导读短视频策划与制作手段。导读短视频选题和策划可以从分析研究大学生的阅读需求、发挥品牌作者效应等方面入手,提高导读短视频的阅读推广功效。导读语是导读短视频的主体,其撰写可采取掇菁撷英式导读、评论赏析式导读、制造悬念式导读;背景视频是对导读语的辅助和衬托。导读短视频制作应当注意规避版权侵权风险。

Aiming at the fragmented reading habits of college students,this paper explores the planning and production of introductive short video to guide college students to read deeply.The topic selection and planning of introductive short video can start from analyzing and studying the reading needs of college students and giving full play to the popular author effect etc.so as to improve the reading promotion effect of introductive short video.Introduction is the basis of introductive short video,which can be written in the form of sketching out the main idea of the recommended books,comment,and appreciation and creating suspense.Background video is the auxiliary and foil of introduction.And we should also avoid any possible copyright risks.