从特色到品牌:高校社科学术期刊的实践路向与追求——以“总编视角”和“编辑学研究”栏目为例

From Characteristics to Brand:Practical Trend and Pursuit of Academic Journals of Social Sciences in Colleges and Universities——Taking as Examples Columns of “Editor in Chief’s Perspective” and “Editorial Research”

打造有影响力的高校社科学术期刊品牌,栏目建设是重要抓手。从特色到品牌,其建设之道备受关注。《澳门理工学报》“总编视角”和《河南大学学报》“编辑学研究”栏目虽说创办时间、背景不同,栏目定位、风格也不太一样,但作为中国高校学报界颇有影响的两个编辑出版类特色栏目,在创栏时抓住特色,精准定位;在栏目建设实践中,关注现实热点问题,策划组构学术专题;坚守学术质量,倡导创新争鸣;注重学者办栏,重名家更重新人等,一定程度上可为高校社科学术期刊栏目建设提供参考。

Column construction is of vital importance to building an influential brand of academic journals of social sciences in colleges and universities.It has attracted much attention from characteristics to brand.The columns of “Editor in Chief’s Perspective” of Journal of Macao Polytechnic Institute and “Editorial Research” of Journal of Henan University take measures as follows.Accurate position is set up with special characteristics at the very beginning.Much attention is paid to current hot spots,academic topics are designed and expert seminars are organized to lead academic trends in practice.Academic quality is strictly adhered to,and innovation and contention are advocated.The columns are managed by scholars,stressing mutual enlightenment between editors and scholars.They not only favor celebrities and masters,but also support new people and young talents.They open up a wide range of sources of contributions and embrace all rivers to the ocean.