作为“Z世代”的全日制本科在校大学生媒介素养现状研究——基于63所高校的调查

Research on the Current Situation of Media Literacy of Full-Time Undergraduate College Students as“Generation Z”——Based on a Survey of 63 Colleges and Universities

数字化时代,媒介素养已经成为衡量公民素质的一个重要指标,对于个人发展和社会治理具有重要影响。目前在校的大学生群体是第一批00后,普遍出生于2000—2004年,作为不同于80后、90后、95后的“Z世代”群体,他们的成长伴随着互联网、数字信息技术、人工智能、AR/VR等媒介技术的出现,也被喻为“移动互联网原生代”。研究他们的媒介素养情况具有时代意义和社会意义,可以及时追踪、了解“Z世代”之于当代社会的重要意义,以及他们的媒介素养水平是如何对社会发展产生影响。本研究面向63所高校的全日制在校大学生群体进行了媒介素养调查,收回有效问卷1226份。经过对问卷的分析和思考,提出了提升在校大学生媒介素养的几点建议:正确认识网络作为信息获取渠道双面性;合理控制上网情绪,避免影响正常学习生活;做好网络使用的时间管理,保持健康合理的网络使用习惯;提升网络信息辨别能力,自觉抵制虚假信息。

In the digital age,media literacy has become an important indicator to measure the quality of citizens,which has an important impact on personal development and social governance.The current group of college students in school is the first batch of post-00s,and they were generally born between 2000 and 2004.As a“Generation Z”group different from the post-80s,post-90s,and post-95s,their growth is accompanied by the Internet and digital information technology.The emergence of media technologies such as artificial intelligence,artificial intelligence,and AR/VR has also been hailed as the“native generation of mobile Internet”.Studying their media literacy is of epochal and social significance.It can track and understand the significance of“Generation Z”in contemporary society and how their media literacy affects social development.The study conducted a media literacy survey on full-time college students in 63 colleges and universities,and recovered 1,226 valid questionnaires.After analyzing and thinking about the questionnaire,some suggestions for improving the media literacy of college students are put forward:correctly understand the duality of the Internet as an information acquisition channel;reasonably control the emotions of the Internet to avoid affecting normal study and life;do a good job in the time management of Internet use,maintain healthy and reasonable Internet usage habits;improve the ability to distinguish online information,and consciously resist false information.