融媒体视域下的红色档案价值实现路径研究

Research on the Realization Path of the Value of Red Archives from the Perspective of Convergence Media

融媒体技术为红色档案价值挖掘提供了新机遇,有助于推动红色档案研究与开发工作,拓展红色档案传播的时间和空间,提升宣传思想工作的有效性。本文认为研究基于融媒体的红色档案资源具有数据信息丰富性、传播时空兼容互通性和受众体验情景化的典型特征及传播优势,提出从产品维度、技术维度和管理维度构建红色档案价值实现路径。

The convergence media technology provides new opportunities for the value mining of red archives,contributing to promoting the research and development of red archives,expanding the time and space for the spread of red archives,and improving the effectiveness of publicity and ideological work.This paper believes that the research on red archives resources based on convergence media has the typical characteristics and communication advantages of data information richness,space-time compatibility and intercommunication of communication,and audience experience scenario,and proposes to build paths to realize the value of red archives from the product dimension,technology dimension and management dimension.