一馆一文创——以全国图书馆文创联盟旗舰店为例

One Library,One Cultural and Creative Product——Taking the Flagship Store of National Library Cultural and Creative Alliance as an Example

全国图书馆文化创意开发联盟以弘扬中华优秀文化,促进社会经济发展为目的,促进了我国图书馆文创工作的蓬勃发展。文章以全国图书馆文创联盟旗舰店为例,对平台销售馆藏特色产品进行分析,并提出共建共享、扩大营销范围,媒体融合、拓宽营销渠道,广泛调研、坚持需求导向,加强培训、打造专业队伍四点建议。

In order to carry forward the excellent Chinese culture and promote social and economic development,the National Library Cultural and Creative Development Alliance promoted the vigorous development of the cultural creation work of libraries in China.The paper takes the flagship store of National Library Cultural and Creative Alliance as an example,analyzes the characteristic products collected in the sales platform,and proposes four suggestions:expanding marketing scope with co-building and sharing,expanding marketing channels with media convergence,remaining demand-targeted with extensive research and building professional team with strengthened training.