三星电子全球战略调整分析

The Global Strategy Adjustment of Samsung Electronic

近年来,面对国际和国内经济形势变化,以及企业经营危机,三星电子作为全球芯片产业的代表性企业之一、韩国芯片产业的龙头企业,为巩固其国际竞争优势,创造未来竞争优势,全方位调整其全球战略。在技术层面,三星电子加大研发投入,加强技术合作,建立技术壁垒,扩大应用范围;在业务层面,兼并、收购和出售资产,进行内部整合;在布局层面,进行子公司数量、雇佣员工数量与发明专利数量的结构性调整。三星电子的全球战略调整不仅会对企业经营产生影响,也会作用于芯片产业及地区经济发展。对中国相关企业的高质量发展而言,未来要回归核心业务、共建产业生态,聚焦竞争优势、加大研发投入,吸引顶尖人才、培育人才梯队。

In recent years, the global strategy adjustment of Samsung Electronics is mainly manifested in increasing R&D investment, strengthening technical cooperation, establishing technical barriers, expanding application scope at the technical level, mergers and acquisitions at the business level, selling assets, internal integration, and structural changes in the number of subsidiaries,employees and invention patents at the layout level. The adjustment above will not only affect the operation of enterprises, but also has an impact on the chip industry and regional economic development. In addition to changes of the development mode in the chip industry, the causes of the adjustment also include changes of the external environment represented by slowing global economic growth, reshaping of the international division of labor, intensifying international trade disputes,changes of the internal environment represented by shifting economic growth drivers, shifting economic policies and intensifying industrial policies, as well as business crisis in dealing with the battery explosion incident, bribery and other incidents. The relevant Chinese enterprises should focus on core business, rebuild industrial ecology, identify competitive advantages, increase R&D investment, attract top talents and cultivate talent echelons in the future.