钱塘江诗路文化视觉沉浸技术传播研究

Communication of Visual Immersion Technology of Qiantang Poetry Culture

建设钱塘江诗路文化带,是打响“诗画浙江”金名片的重要载体。视觉沉浸技术是促进钱塘江诗路文化的传播与普及的较好辅助手段。数字新技术在钱塘江诗路文化传播中的应用,应以新时代科技创新为背景,融入虚拟技术、全息虚拟显示、人工智能等视觉沉浸技术,结合诗路文化内容及传播载体进行开发,并通过对技术的合理选择,富含审美的艺术设计研究,以及引人入胜的内容制作,从而使艺技结合的视觉沉浸视效果实现与钱塘江诗路文化的高效触达,让更多的人了解和热爱钱塘江诗路文化,深化文旅融合。

The construction of Qiantang Poetry Road Cultural Belt is an important carrier as the golden card of “Poetry and Painting Zhejiang”.In the background of scientific and technological innovation in the new era, the application scenarios of digital new technology in the dissemination of Qiantang poetry culture is studied from the perspective of visual immersion technologies such as virtual technology, holographic virtual display and artificial intelligence, combined with the analysis of the content and dissemination carrier of poetry culture.The production of attractive content is based on reasonable selection of technology and artistic design rich in aesthetics. The visual immersion visual effect combining art and technology can achieve the efficient touch with Qiantang poetry culture, so that more people can understand and love it, which can enhance the integration of culture and tourism.