卡通形象图案在服装设计中的运用

The Application of Cartoon Image Pattern in Costume Design

卡通形象具有动感、夸张、戏剧性等特点,在服装设计中应用卡通形象,能给消费者带来率真、直观、轻松、愉悦的视觉感受,并能快速地抓住消费者的注意力,激起他们的购买欲望。为了进一步研究卡通形象图案在服装设计中的运用,文章从卡通形象的分类及特点入手,分析了卡通形象图案与服装设计有机结合的主要方式,阐述了服装设计中卡通形象的艺术表现手法,论述了卡通图案在服装设计不同位置的使用方法,得出卡通形象图案的应用能够提升服装的设计魅力、满足消费者心理需求的结论。

Cartoon image has dynamic,exaggerated,dramatic and other characteristics.The application of cartoon image in costume design can bring consumers a frank,intuitive,easy,and pleasant visual feelings,and can quickly catch the attention of consumers and stimulate their desire to buy.In this paper,in order to further study the application of cartoon images in clothing design,from the classification and characteristics of cartoon images,this paper analyzes and the main ways of organic combination of cartoon image patterns and fashion design,expounds the artistic expression methods of cartoon images in clothing design,and illustrates the use methods of cartoon patterns in different positions of clothing design.It is concluded that the application of cartoon image patterns can enhance the charm of clothing design and meet the psychological needs of consumers.