我国省级公共图书馆抖音短视频运营现状与发展策略研究

Research on the Operation Status and Development Strategy of TikTok Short Video in Provincial Public Libraries in China

文章以我国已开通抖音账号并进行官方认证的26个省级公共图书馆账号为例,运用网络调查法与内容分析法对账号运营现状进行调查分析,对账号发布的作品进行归类,分析我国省级公共图书馆抖音短视频运营存在的主要问题,并提出增强短视频服务意识、规范短视频运营管理、注重短视频精品内容开发、打造短视频媒体传播矩阵等公共图书馆短视频运营发展策略。

The article selects 26 accounts of provincial public libraries in China which have TikTok accounts and official certification, investigates the current status of account operation by network survey and content analysis, classifies the works published by the account, and analyzes the main problems of TikTok short video operation in provincial public libraries in China. It puts forward the development strategies of short video operation in public libraries from the aspects of enhancing short video service awareness, standardizing short video operation management, focusing on short video content development, creating a short video media matrix, ect.