直播带书在公共图书馆的实践与探索——以台州市图书馆为例

Practice and Exploration of Borrow Books Live Stream in Public Libraries:a Case Study of Taizhou Library

直播带货在电商行业、出版行业风头正起,但直播带书在图书馆行业则鲜见报道。直播带书是指图书馆以网络直播的形式,进行图书的推荐,并吸引读者进行图书借阅的一种服务模式,是图书馆传统服务的延伸。它把传统借阅与新兴直播相融合,以网络直播的形式为读者推荐图书,并可直接在直播间内借阅。论文介绍了台州市图书馆筹划、实施云享新阅直播借书服务的全过程,分析了遇到的困难,并详细介绍了解决问题的思路与对策,以期为公共图书馆的创新服务提供参考。

Live broadcasting with goods is gaining popularity in the e-commerce industry and publishing industry,but live broadcasting with books is rarely reported in the library industry. Live broadcasting with books refers to a service mode in which the library promotes books in the form of network live broadcasting and attracts readers to borrow books. It is an extension of the traditional service of the library. It combines traditional borrowing with emerging live broadcasting, recommends books for readers in the form of webcast, and can be borrowed directly in the live broadcasting room. This paper introduces the whole process of Taizhou Library’s planning and implementation of cloud sharing new reading live lending service, analyzes the difficulties encountered during the period, and introduces in detail the ideas and Countermeasures to solve the problems, in order to provide reference for the innovative service of public libraries.