“大同好粮”全品类区域公用品牌战略实施现状分析

Analysis on the Implementation Status of "Datong Good Grain" Whole Category Regional Public Brand Strategy

品牌强农战略是新时期做好“三农”工作的重要抓手。推进农业品牌建设,对于推进农业供给侧结构性改革、提升农业竞争力、促进农民增收具有重要意义。近年来,大同市加快农产品区域公用品牌创建,深入推进农产品品牌建设,有效提升了大同市农业产业化水平提升、乡村振兴和高质量发展,文章以“大同好粮”全品类区域公用品牌战略实施现状为例,分析了大同市区域公用品牌的发展现状。

Brand strategy of strengthening agriculture is an important starting point for "agriculture, rural areas and farmers" in the new era. Promoting agricultural brand building is of great significance for promoting agricultural supply-side structural reform, enhancing agricultural competitiveness and increasing farmers’ income. In recent years, Datong has accelerated the establishment of regional public brand of agricultural products, further promoted the brand construction of agricultural products, and effectively improved the level of agricultural industrialization, rural revitalization and high-quality development of Datong. This paper takes the implementation status of the whole category of regional public brand strategy of "Datong Good Grain" as an example to analyze the development status of regional public brand of Datong.