南南合作视域下的中国国家形象传播——以应对气候变化为例

Communication of China’s National Image from the Perspective of South–South Cooperation: A Case Study of Addressing Climate Change

气候变化与发展问题密切相关,参与和引领应对气候变化南南合作有助于中国塑造和传播绿色发展以及有担当、负责任的大国形象。通过机制建设、理念共享和合作实践,中国国家形象的国际传播取得了积极实效,发展中国家对华好感上升,国际组织和国际机构积极评价中国的气候行动。尽管如此,来自发达国家和发展中国家内部的挑战以及自身气候传播能力的不足仍然制约着中国形象的传播效果。中国应从传播节点、传播内容和传播平台三个方面着力,精选空间和时间节点,在内容上做到以我为主、因地制宜和协同增效,充分挖掘专业渠道和大众传播的平台功能,优化国家形象的传播效果。

Climate change is closely related to the development issues. Participating in and leading the South–South cooperation in addressing climate change will help China build and spread its image as a major country with green development and a responsible role. Developing countries have more favorable views of China and international organizations and institutions have positively evaluated China’s climate actions. However, the challenges from developed and developing countries and the lack of climate communication capabilities still restrict the communication effect of China’s image. China should improve communication nodes, content and platforms and optimize the communication effect of national image.