我国区县级融媒体建设效果评价体系研究

Research on the Evaluation System of the Effectiveness of China s District and County-level Integrated Media Construction

在全媒体时代下加快推进区县级融媒体中心的深度融合,实施全媒体传播项目,做强新型主流传统媒体,深度发展区县级融媒体中心已经成为一项国家战略任务。截至目前,区县级融媒体中心在全国范围内普遍建成,基础矩阵已经形成,但如何更加科学地评价区县级融媒体中心的建设效果,学界与业界并未给出过多的解答。本研究采取文献分析法和专家问卷调查法,采用定性与定量有机结合的研究方式,以“新闻+政务+服务+商务”为主方向进行区县级融媒体建设效果指标体系的构建。在汲取政界、业界、学界意见的基础上,本文结合区县级媒体融合现状,构建了一套立足现实、客观中立的区县级融媒体建设效果评价指标体系,为下一步区县级融媒体中心建设效果评估的具体化、可衡量化奠定基础。

In the era of full media,it has become a national strategic task to accelerate the deep integration of district and county-level integrated media centers,implement full media communication projects,strengthen new mainstream traditional media,and develop district and county-level integrated media centers in depth.Up to now,district and county-level integrated media centers have been generally built nationwide,and the basic matrix has been formed,but how to evaluate the construction effect of district and county-level integrated media centers more scientifically has not been answered much by the academic and industrial sectors.This study adopts the literature analysis method and expert questionnaire method,and adopts the organic combination of qualitative and quantitative research methods to construct the index system of district and county-level integrated media construction effect with“news+government service business”as the main direction.Based on the opinions of political circles,industry and academia,this paper combines the current situation of media integration at district and county levels,and constructs a set of realistic,objective and neutral evaluation index system for district and county-level integrated media construction,laying the foundation for the next concrete and measurable evaluation of the construction effect of district and county-level integrated media centers.